Redesigned a CRM dashboard to help land investment teams monitor performance, track transactions, and make faster operational decisions based on clearer business insights. Pebble is a SaaS CRM platform used by land investment companies across the United States. As the product grew, the dashboard became one of the key areas where users needed clearer visibility into operational performance, transaction progress, and campaign outcomes. My role was to research user needs, identify reporting gaps, and redesign the dashboard into a more actionable workspace for daily decision-making.

The legacy search flow was difficult to scan and overloaded with filters, making transaction tracking slower for operational teams working under time pressure.

Designed an AI-powered phone agent that qualifies inbound leads in real time — reducing manual effort and filtering out ~80% of low-quality inquiries.

Designed reusable components, interaction patterns, and information structures that enabled consistent discovery and evaluation experiences across multiple product workflows.

A CRM designed for construction teams to track, manage, and resolve on-site issues in real time. Built to reduce communication gaps and bring structure to fast-moving, offline-heavy workflows.