Operations CRM for Construction Teams

A CRM designed for construction teams to track, manage, and resolve on-site issues in real time. Built to reduce communication gaps and bring structure to fast-moving, offline-heavy workflows.

Year

2025

Field

Construction

Client :

Build Log App

CONTEXT

Prologis needed a centralized internal tool to track construction progress across logistics projects.
Existing workflows relied on spreadsheets, emails, and manual reporting.

Designed a mobile-first, white-label CRM that:

• standardizes issue reporting across teams

structures workflows from reporting → resolution
improves visibility for both field teams and HQ
is built as a scalable product, adaptable for different clients and use cases

KEY CHALLENGES & DECISIONS

Fragmented reporting → Structured flows
Introduced consistent issue tracking patterns used across projects

Inconsistent documentation → Standardized input
Reduced ambiguity by defining clear data structures

Limited visibility → Centralized dashboard logic
Enabled real-time status tracking for stakeholders

Took over mid-project → UX audit & redesign
Identified critical gaps and aligned product direction

IMPACT

Standardized reporting across projects

Improved transparency between field teams and HQ
Reduced manual coordination overhead
Increased reliability of project data

Construction teams didn’t need more tools — they needed structure in how work is tracked and communicated.

WHAT I DID

Designed a mobile-first, white-label CRM that:

• standardizes issue reporting across teams

structures workflows from reporting → resolution
improves visibility for both field teams and HQ
is built as a scalable product, adaptable for different clients and use cases

KEY CHALLENGES & DECISIONS

Fragmented reporting → Structured flows
Introduced consistent issue tracking patterns used across projects

Inconsistent documentation → Standardized input
Reduced ambiguity by defining clear data structures

Limited visibility → Centralized dashboard logic
Enabled real-time status tracking for stakeholders

Took over mid-project → UX audit & redesign
Identified critical gaps and aligned product direction

IMPACT

Standardized reporting across projects

Improved transparency between field teams and HQ
Reduced manual coordination overhead
Increased reliability of project data

Construction teams didn’t need more tools — they needed structure in how work is tracked and communicated.

More Projects

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UI / UX Design

REDESIGNING A DATA-DRIVEN DASHBOARD FOR REAL ESTATE OPERATIONS

UI / UX Design

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Redesigning a complex trade search flow

The legacy search flow was difficult to scan and overloaded with filters, making transaction tracking slower for operational teams working under time pressure.

UI / UX Design

Redesigning a complex trade search flow

The legacy search flow was difficult to scan and overloaded with filters, making transaction tracking slower for operational teams working under time pressure.

UI / UX Design

Redesigning a complex trade search flow

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UI / UX Design

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UI / UX Design

AUTOMATING REI LEAD QUALIFICATION WITH AN AI VOICE AGENT

Designed an AI-powered phone agent that qualifies inbound leads in real time — reducing manual effort and filtering out ~80% of low-quality inquiries.

UI / UX Design

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Designed an AI-powered phone agent that qualifies inbound leads in real time — reducing manual effort and filtering out ~80% of low-quality inquiries.

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BUILDING A SCALABLE DESIGN FRAMEWORK FOR A FINTECH PLATFORM

Designed reusable components, interaction patterns, and information structures that enabled consistent discovery and evaluation experiences across multiple product workflows.

UI / UX Design

BUILDING A SCALABLE DESIGN FRAMEWORK FOR A FINTECH PLATFORM

Designed reusable components, interaction patterns, and information structures that enabled consistent discovery and evaluation experiences across multiple product workflows.

UI / UX Design

BUILDING A SCALABLE DESIGN FRAMEWORK FOR A FINTECH PLATFORM

Designed reusable components, interaction patterns, and information structures that enabled consistent discovery and evaluation experiences across multiple product workflows.

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Designing an expandable tile to surface detailed insights

Instead of building a new module, I redesigned dashboard tiles to reveal deeper data on demand.

UI / UX Design

Designing an expandable tile to surface detailed insights

Instead of building a new module, I redesigned dashboard tiles to reveal deeper data on demand.

UI / UX Design

Designing an expandable tile to surface detailed insights

Instead of building a new module, I redesigned dashboard tiles to reveal deeper data on demand.

KEY CHALLENGES & DECISIONS